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Council unveils official rebrand to promote Shire

11 April 2019

Gunnedah Shire Council officially unveiled a new marketing brand to promote the Gunnedah Shire this week.

Kent Woodcock Creative Solutions was engaged by Council after it was recognised the Shire’s branding had become fragmented over the years. Together they have been developing a blueprint for the last 12 months and the community will now start to see elements of the new brand roll out.

Local business representatives, Councillors, staff and members of the community attended numerous workshops and gave valuable insights to provide a snapshot into the essence of what the Gunnedah Shire represents.

The new look includes a vibrant logo, positioning line “Open New Horizons”, consistent messaging that tells the story of the Gunnedah Shire being open to opportunities.

“This brand will improve our image, give us focus and open up a new way forward in promoting the Gunnedah Shire as a unified entity and a successful place to live, work, invest and prosper,” Deputy Mayor Rob Hooke said.

“A fingerprint is what inspired this design because it is our people who make us unique. The fingerprint represents every individual coming together to create our amazing community.

“Our brand showcases that when you come to Gunnedah to live, work or play, you will open new horizons,” he said.

“We are really excited to see this project roll out further in the coming months and into the future.”

The brand was launched to focus groups involved in the brand’s conception last night and will be revealed to the wider community at Gunnedah Shire Council’s stand at the Gunnedah Show on Saturday, 27 April 2019.

The launch marks the beginning of a comprehensive brand implementation process across the Shire and Council’s assets and services, including buildings, communication channels, and signage.

Photo Caption: Manager Economic Development Charlotte Hoddle and Deputy Mayor Rob Hooke at the brand launch.

ENDS

Media Contact: Ashley Gardner 6740 2100.